Steelback Brewery: From Ruin to Respectibility
Introduction Steelback Brewery, the beer brand with little respect in the Ontario market, got a new lease on life when a new owner took the reins of the organization. The unfavourable reputation, and...
View ArticleFantail Communications “Get’s Cracking”
Introduction The Canadian Egg Marketing Agency (CEMA) wanted to increase the consumption of eggs. The ad campaign of the time communicated the message of how nutritious, tasty eggs are and how easy it...
View ArticleVirgin America: Supporting and Building a New Airline
Intro Xenophon Strategies, PRGN member in Washington DC, was the public relations agency of record for Virgin America during the new-entrant airline efforts to seek certification by the U.S....
View ArticleETS – European Tissue Producers
Situation The European Tissue Symposium (ETS) is a trade association, organized as a non-profit association established in the International and European Union environment of Brussels, Belgium. The...
View ArticleFinancial Services Marketing Communications and Media Relations
Situation max.xs, a Frankfurt-based financial services firm, had a great pitch for U.S. asset managers proposing to act as their dedicated sales and marketing agent in German-speaking Europe. max.xs...
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