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Steelback Brewery: From Ruin to Respectibility

Introduction Steelback Brewery, the beer brand with little respect in the Ontario market, got a new lease on life when a new owner took the reins of the organization. The unfavourable reputation, and...

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Fantail Communications “Get’s Cracking”

Introduction The Canadian Egg Marketing Agency (CEMA) wanted to increase the consumption of eggs. The ad campaign of the time communicated the message of how nutritious, tasty eggs are and how easy it...

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Virgin America: Supporting and Building a New Airline

Intro Xenophon Strategies, PRGN member in Washington DC, was the public relations agency of record for Virgin America during the new-entrant airline efforts to seek certification by the U.S....

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ETS – European Tissue Producers

Situation The European Tissue Symposium (ETS) is a trade association, organized as a non-profit association established in the International and European Union environment of Brussels, Belgium. The...

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Financial Services Marketing Communications and Media Relations

Situation max.xs, a Frankfurt-based financial services firm, had a great pitch for U.S. asset managers proposing to act as their dedicated sales and marketing agent in German-speaking Europe. max.xs...

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